New Zealand in Every Bowl
The New Zealand Natural Pet Food Co. makes premium WOOF dog food and PURR cat food, treats, and toppers in New Zealand, freeze-dried and air-dried recipes as close to raw as possible.
Amber and Jacqueline started the company to give pets wholesome, natural food, convenient and safe, as close to raw as possible without the mess or guesswork. Recipes use nutrient-rich meat, organs, and superfoods with no unnecessary additives and no vitamin/mineral premix.
Proudly made in New Zealand with high-quality, grass-fed and free-range sourcing standards. Small-batch manufacturing, fair trade and local sourcing, and simple packaging and ingredients you can understand.
Meet The New Zealand Natural Pet Food Co. at the Feed Real Summit 2026 in San Diego.
WOOF & PURR: Made to Thrive
Protein-rich recipes featuring high levels of quality meat and organs to support healthy muscles, energy, and wellbeing, freeze-dried and air-dried options plus treats, toppers, and Manuka products.
Meet The New Zealand Natural Pet Food Co. at Feed Real Summit 2026.
Discover Practical Paths To
Dog Longevity
Food is the basis of wellness, but even the best diet can be outdone by toxic chemicals found in everyday dog products including shampoos, bedding, flea and tick topicals, and supplements.
FRS26 is designed to give 2.0 dog parents, veterinary professionals and aspiring wellness coaches practical and actionable tips toward dog longevity.
The Feed Real Summit. Learn how to feed real and heal naturally, and take control of your dog's wellness.
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